TikTok is introducing a fresh option that allows them to reduce the amount of AI-made content appearing in their timelines. This move comes as the service announced that it currently hosts more than 1 billion content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a full-scale launch. This advancement coincides with a surge in AI-generated material, fueled by emerging video-generation tools.
The Broader AI Trend
It has been noted that approximately a tenth of the most rapidly expanding video streams on a competing service primarily display clips produced artificially. A large amount of this material is considered mass-produced AI material, a term for substandard, bulk-generated content that is typically illogical or dreamlike.
Based on user feedback that numerous viewers enjoy content produced via AI tools, ranging from digital art to informative clips, and we want to provide users the option to see more or less of that, depending on their own likes,” said a company executive.
Scale of AI Content
TikTok announced that there are currently 1.3bn videos on its service labeled as AI-generated. Collectively, more than 100 mn videos are submitted to the app daily, making AI content a limited part of its total content library.
How to Adjust Settings
Viewers will be able to decrease or raise the level of AI content they see by opening the “manage topic” option in the platform and picking the AI content topic. Additional categories that currently be adjusted under the tool encompass current affairs, clothing, beauty, and dance.
Platform Guidelines
The platform’s policies require content makers to label lifelike artificially created content, and it bans malicious AI impersonations of celebrities or critical incidents. Any believable AI video that is without a tag can be deleted under its community policies.
Furthermore, the app will now add an artificially created watermark to content made using its own AI tools, or flagged by an cross-platform project for recognizing artificial media. This step is designed to deter users from attempting to evade the disclosure requirement.
Responsible AI Funding
The company is also establishing a $2m AI literacy fund for professionals and organizations to produce learning resources about ethical AI use. This project will support educational bodies dedicated to educating coding and technology.
Content Safety Approach
The video-sharing app has justified its safety measures, during discussion over plans to cut jobs for hundreds of safety staff in Britain. It is expected to eliminate 439 jobs in its trust and safety department in London, with worker representatives and online safety experts voicing alarm that people are being substituted by machine-led review.
A senior executive clarified that staff-based oversight would remain essential, but AI can protect employees by eliminating the most harmful content prior to it has to be seen by people. The company stated a significant reduction in explicit and harmful content handled by content reviewers over the previous year due to reliance on its machine learning processes.
We believe it is crucial to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to reduce exposure to dangerous material as swiftly, which is why a extensive automated help is making a difference operate efficiently.”
